Patty Wong
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Patty Wong
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2021 August
Tech Pack
Built for Tomorrow
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The best of Nike’s sustainable apparel innovations for city athletes. The creative direction was a mix of Nostalgia for the Future: a familiar time that has yet to happen and Humanized Technology: innovation used in a human-centric way to create something uncanny. Combining photogrammetry, projection and film capture brought the lookbook deep into the uncanny valley.

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PROJECT FEATURES

Long-term creative and narrative concept, photogrammetry, projection and film photography, retail design, innovation storytelling.

Credits

Nike: Nico Sala, Jake Gascoyne, Kim Jones, Matt Anderson, Jen Hartwell

A/V + Photography: Dexter Navy

3D Lookbook Photography: Supershop, Anton du Preez

Styling: Sebastian Jean

Retail: Merry Julius

Role

Global Creative Director, Nike Lifestyle Brand Creative

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+ More Info
2021 August
Tech Pack
Built for Tomorrow

The best of Nike’s sustainable apparel innovations for city athletes. The creative direction was a mix of Nostalgia for the Future: a familiar time that has yet to happen and Humanized Technology: innovation used in a human-centric way to create something uncanny. Combining photogrammetry, projection and film capture brought the lookbook deep into the uncanny valley.

‍

‍

PROJECT FEATURES

Long-term creative and narrative concept, photogrammetry, projection and film photography, retail design, innovation storytelling.

Credits

Nike: Nico Sala, Jake Gascoyne, Kim Jones, Matt Anderson, Jen Hartwell

A/V + Photography: Dexter Navy

3D Lookbook Photography: Supershop, Anton du Preez

Styling: Sebastian Jean

Retail: Merry Julius

Role

Global Creative Director, Nike Lifestyle Brand Creative

https://player.vimeo.com/external/876708334.m3u8?s=f45aea2855107429076e4d6c57b93172ca53b63c&logging=false
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More Projects
2021 November
ACG
The ACG Guide to Chilling Out
2019 October
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Long Beach & Glendale
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ACG
The ACG Guide to Summering
2022 March
Air Max
The Future is in the Air
2018 November
NikeLab x Dover Street Market
Los Angeles
2022 February
Tech Pack
Built for Tomorrow (cont’d)
2019 June
NikeLab
Re-Creation Center c/o Virgil Abloh
2021 June
ACG
The ACG Guide to Summering
2016 NOVEMBER
Nike Soho
Flagship
®2023