A women’s sneaker boutique, finally providing a destination for female sneaker lovers with unisex sizing, and not just “pinkified and shrunk.” A sneak peek was launched during Paris Fashion week with the concept set to open soon after in Chicago, bringing together sport elements, soft and bold palettes, and sensorial materials.
PROJECT FEATURES
Retail design, modular fixture design, materials research and development.
Nike: Krissy Harbert, Maria Vu
Type Concept & Art Direction: Deutsche & Japaner
Type Design: Schick Toikka
Design Director, Nike North America Retail Concepts