The first ever SNKRS pop-up experience, bringing the physical manifestation of the SNKRS app to life with exclusive drops and surprise launches. Focusing on the sneaker lover, the design of the space was meant to be the ultimate collector’s dream - like a wine cellar, but for your finest kicks. Truly a design from end-to-end, collaborating on the creative strategy, location scouting, programming, full design and build.
PROJECT FEATURES
Creative strategy, experiential design, digital development and programming.
Nike: Juan Chavez, Jim Clugston, Brittany Shelton
Digital Content & Programming: Hovercraft
Design Director, Nike North America Retail Concepts